Irantzu García, student of the Bachelor of Arts in Digital & Multimedia Design in Universidad Internacional de La Rioja (UNIR), is the winner of the Graphic Design contest for Keystone project organized by Research Institute for Innovation & Technology in Education of Universidad Internacional de La Rioja (UNIR iTED) through the International Projects Office.
The contest, named “Keystone Project – Knowledge, Enterprise and Young People, Supporting youth transitions in the new economy” aimed to find the more representative image for Keystone project, financed by European program Erasmus+. The project works to stablish a collaborative program addressed to disadvantage young people in order to enhance their abilities and skills required by the labour market.
As Irantzu García -who has just finished her first year of degree- explains, the designed logo reflects simplicity and freshness, but allows keeping the attention focused on the important aspect: the work done during the project with disadvantaged young people. The project reveals the talent of young people and makes them participate in social innovations through the creation of four innovative spaces in Perugia, London, Athens and Lisbon. For García, the final image goes hand in hand with the project: it is simple but nice, and uses a stable figure like the square, although it plays with the perception by breaking the stability in order to make the picture funnier.
“The designed logo reflects simplicity but allows keeping the attention focused on the important aspect: the work done with disadvantaged young people”
Any student of the Bachelor of Arts in Digital & Multimedia Design, Digital Graphic Design Master Degree and Online Art Direction Master Degree of Universidad Internacional de La Rioja (UNIR) could participate in the contest. The jury, composed by staff of the Superior School of Engineering and Technology, and the Vice-rectorate for Knowledge Transfer & Technology, evaluated in a first stage the work, based on the creativity, the composition and the coherence between the elements of the design. In a second stage, and according these criteria, the European partners of Keystone project selected the final design.
Different European institutions participate in this project, together with Universidad Internacional de La Rioja (UNIR). UNIR leads the instructional design and the implementation of the open educational program.